AT&T Call Protect App

AT&T released an amazing app that helps block robocalls better than  
any other wireless provider. The only problem? No one knows about it.


So we thought: What would happen if the robots that
called you every day couldn’t reach you anymore?





 
TV












OOH


After the character has been established through TV,
AT&T will release a series of billboards showing the Robot up to his trickster ways. 



Digital






Mailer








AD: Britt Smith
CW: Cate Mabry, Joel Stiling

 




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