Clear Your Skin, Feel Your BlissBliss skincare launched a new product line, Clear Genius, right as the pandemic started to reach America. As a team, we needed to redifine the way consumers view skincare. Taking it from the typical model splashing water at her face, to a more advanced way of understanding the new line.
CNX partnered with Serial Cut to transport viewers into the mesmerizing and calming world of Clear Genius using visual metaphors of the product ingredients and benefits. We used digital ads, online videos, social media, billboards and wild postings to bring to life the idea that when you clear your skin, you feel your bliss.