Suffer Shamelessly



Let’s face it. It’s hard to be the sweatiest, slowest person in the class, but there’s no way to get past
that if you stop working out. With Peloton you get the class mentality, without the
embarrassment that comes along with sweating profusely in a public setting.





OOH

Strategically placed billboards

 





Print





Gear


Sweat reactive exercise gear
to show how hard you’ve worked


AD: Britt Smith
CW: Paul Malloy

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