Suffer Shamelessly


Let’s face it. It’s hard to be the sweatiest, slowest person in
the class, but there’s no 
way to get past that if you stop
working out.
With Peloton you get the class mentality, without
the 
embarrassment that comes along with sweating profusely
in a 
public setting.




OOH

Strategically placed billboards by fitness centers




Print





Gear


Sweat reactive exercise gear
to show how hard you’ve worked


   

AD: Britt Smith
CW: Paul Malloy

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